rss_2.0Sciendo RSS Feed for Business Systems Research Journalhttps://sciendo.com/journal/BSRJhttps://www.sciendo.comhttps://sciendo-parsed.s3.eu-central-1.amazonaws.com/647114972b88470fbea14e52/cover-image.jpghttps://sciendo.com/journal/BSRJ140216https://sciendo.com/article/10.2478/bsrj-2023-0012<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Failures in information technology (IT) projects continue to concern executives and organisations. Individuals are realising that to remain competitive in the workplace, they must develop skills to become successful project team members and project managers.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>The purpose of this paper is to examine the relationship between IT project team members’ competencies and their impact on IT project success, considering the iron triangle.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>Our study is based on IT projects that have been implemented for a public or private organisation in Slovenia and where contractors are employed in IT development enterprises on a sample of 141 IT companies. Step-wise regression was used to determine which competencies of various project roles are relevant for project success.</p> </sec> <sec><title style='display:none'>Results</title> <p>The most intriguing result is the negative association of achievement orientation with project success for analysts or consultants, suggesting that an excessive focus on personal accomplishments could potentially conflict with team objectives. Additionally, the variation in the significance of self-confidence across roles, particularly its less critical impact on project managers, challenges conventional wisdom regarding the universal importance of confidence in leadership positions.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>These insights reveal the nuanced and role-specific contributions of individual characteristics to project success, highlighting the importance of aligning personal traits and professional actions with the project team’s collective goals.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00122024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0018<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Objectives</title> <p>Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>A non-probability convenience sampling technique was used to collect the data from 350 participants. Exploratory and confirmatory factor analyses were used to refine a luxury consumption motive scale.</p> </sec> <sec><title style='display:none'>Results</title> <p>The findings showed price, quality, and investment as rational motivators, and conspicuousness, hedonism, self-identify, and uniqueness, as emotional motivators are extracted as dimensions of the luxury consumption scale, specially fitted for jewellery.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The present study makes a significant contribution with regards to creating a unanimous refined scale for luxury consumption motives of jewellery and categorising them into emotional and rational.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00182024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0014<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Energy production plays a major role in the Saudi Arabian economy, but energy production can lead to an increase in environmental pollution.</p> </sec> <sec><title style='display:none'>Objectives:</title><p>This study investigated the impact of energy production and trade openness on Saudi Arabia’s economic growth and environmental pollution using annual data from 1970 to 2020.</p> </sec> <sec><title style='display:none'>Methods/Approach:</title><p>The fully modified ordinary least squares (FMOLS) and the dynamic ordinary least squares (DOLS) methods were employed to develop two models, including an economic growth model and an environmental Sustainability or pollution model.</p> </sec> <sec><title style='display:none'>Results:</title><p>The results of the two tests ensured that both expanding trade openness and increasing energy production led to faster economic growth. Nevertheless, the expansion of trade openness and energy production also led to environmental pollution; hence, the increase in energy production did not support sustainable development.</p> </sec> <sec><title style='display:none'>Conclusions:</title><p>Thus, policymakers should develop a green economy strategy to reduce the use of fossil fuels and increase renewable energy in energy production to reduce environmental pollution. Moreover, the Saudi Arabian government should highly promote investment in renewable energy production through trade openness.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00142024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0009<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Public opinion about experience and expectation on services that appear on Twitter platforms provides valuable insights into satisfaction and experience.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This research investigates consumer perception and opinion toward AirAsia’s services after the COVID-19 outbreak.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>A framework is proposed by integrating the customer satisfaction model with the digital service quality dimension: product quality, price, situational factors, personal factors, service quality, and digital service quality. Nvivo is used to extract and analyse Twitter data for sentiment analysis, thematic analysis, and word frequency calculations.</p> </sec> <sec><title style='display:none'>Results</title> <p>Findings demonstrated that AirAsia had received more negative sentiments than positive sentiments, indicating a lower level of satisfaction across all dimensions of customer satisfaction.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>This research provides the airline industry, especially AirAsia, with an opportunity to better understand the sentiments and preferences of its customers. AirAsia can use the findings of this research to evaluate the quality of their services, especially in terms of service quality, to improve customer satisfaction, gain customer loyalty, and enhance customer experience.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00092024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0013<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Despite the recognised benefits of IT, we still know very little about how the perceived utilisation of IT-enabled information by suppliers is linked to customer satisfaction in B2B markets.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>To address this gap, this study develops a research model, which is then tested through a web-based survey of transport firms’ customers.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>A web-based survey was conducted in Slovenia. The target population for this study was all export firms that utilise transport services.</p> </sec> <sec><title style='display:none'>Results</title> <p>The study makes two key contributions to B2B marketing literature. First, results show that the more a supplier is perceived to utilise IT-enabled information in the service process, the less emphasis its customers place on prices when it comes to determining their satisfaction. Second, the results suggest that customers view the utilisation of IT-enabled information by suppliers of B2B services as a value-adding capability that boosts service quality perceptions.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>Interestingly, although we expected that perceived utilisation of IT-enabled information would also increase the importance of service quality in forming customer satisfaction, the results suggested that this was not the case. Drawing on service quality literature, the study offers possible explanations.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00132024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0017<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Digital advertising and the amount of money spent on influencer marketing increases every year. Nowadays, it has become one of the most profitable ways to promote products and services and increase a company’s profit through an endorsement on social media networks.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This paper explores the parallel mediating effect of brand awareness and influencer credibility between sponsorship disclosure and purchase intention among the Generation Z.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>We used a convenience sample method and used regression analysis to test the parallel mediator effect.</p> </sec> <sec><title style='display:none'>Results</title> <p>Findings of the research indicate that the direct influence of sponsorship disclosure on purchase intention is non-significant. However, this relation is significant when mediated by brand awareness and influencer credibility.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The contribution of the research adds to the new knowledge in the field of influencer marketing and gives practical implications for brand managers who want to influence customers to buy.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00172024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0016<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>In the dynamic realm of business, ethics serves as a critical compass, guiding the delineation between right and wrong actions. Gaining momentum as a focal point within organisational discourse, the concept of ethics has burgeoned into a cornerstone element of corporate identity and operations.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This study aims to dissect the theoretical underpinnings of moral virtues—specifically wisdom, justice, courage, and restraint—and their intersection with the managerial profession and associated personality traits. We propose the extension of the Mintzberg model of managerial traits from the perspective of virtue ethics.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>Employing a theoretical review methodology, this investigation traverses through each identified moral virtue, engaging with contemporary research and scholarly publications within the domain of virtue ethics.</p> </sec> <sec><title style='display:none'>Results</title> <p>The analysis affirms that virtue ethics, with its emphasis on character and morality, is instrumental in shaping the framework for managerial conduct and decision-making. The exploration identifies a symbiotic relationship between managerial virtues within the Mintzberg model of managerial traits, highlighting how these elements collectively contribute to the effectiveness and ethical grounding of managerial practices.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The findings underscore the indispensability of moral virtues and specific personality traits in the cultivation of proficient and ethically oriented managerial professionals. The extended Mintzberg model can be a relevant starting point for a more detailed discussion regarding virtue ethics in a globalised economy.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00162024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0015<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Digital technologies have significantly changed the way adolescents perceive the world around them. The perception of the social environment is crucial for their well-being and health.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This paper aims to evaluate the relationship between the perceived life circumstances of adolescents, such as dietary habits, physical activity, obesity, subjective health, the use of digital technology devices, and the level of occupancy with school obligations.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>The survey research was conducted on a sample of adolescents between the ages of 11 and 15. Data was analysed using regression analysis and association rules.</p> </sec> <sec><title style='display:none'>Results</title> <p>The results present a moderate positive correlation between the level of school obligations and life satisfaction or subjective health, while for the independent variable, time spent in front of screens, the strength of the relationship is moderate and negative.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The model represents a useful starting point for the recommendations for creating patterns to influence life satisfaction and well-being in adolescence. It provides insight into the potential optimisation of school obligations of adolescents according to the level of life satisfaction, subjective perception of health, and time spent in front of the screen.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00152024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0011<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>The startup scene in Croatia has been accelerating in development in the last decade, partly due to the available European Union funds. Organisational culture is one of the main prerequisites for the growth and development of successful startups. Internal marketing is often crucial to reshaping positive organisational culture and fostering innovative employee behaviour.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>The purpose of this article was to investigate a main characteristic of the startup culture in the Republic of Croatia in order to recommend actions and activities of internal marketing that can help companies achieve their goals faster by engaging and motivating their employees and fostering a positive culture change.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>Survey research was conducted on a sample of employees of Croatian startups. The main informant approach was used to collect the answers.</p> </sec> <sec><title style='display:none'>Results</title> <p>The analysis reveals that as startups grow, they enhance gender diversity and opportunities for idea sharing yet face challenges in maintaining autonomy and constructive feedback. Additionally, mentoring, as one of the venues of internal marketing within startups, significantly bolsters adherence to company principles and fosters a culture of constructive problem-solving, highlighting the critical role of mentorship in shaping a positive organisational environment.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>Results show that startups in the Republic of Croatia still have an opportunity to develop further and improve employee-focused culture and to apply several internal marketing activities in order to engage and retain their employees, such as internal communication, professional development, employee benefits, employee recognition and employee engagement.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00112024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0020<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Export activities represent one of the prerequisites for the growth and development of economies. In combination with new digital technologies, they create a sustainable advantage and competitiveness in the market.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>The focus of this research was to determine whether there is a significant difference and connection between the absorptive capacity of accepting new technologies and its influence on financial performance in the domestic and foreign markets.</p> </sec> <sec><title style='display:none'>Methods /Approach</title> <p>The relationship between the absorptive capacity of the application of new technologies and its influence on financial performance was investigated in a sample of Croatian companies. Structural equation modelling was used to investigate the relationship between absorptive capacity and financial performance.</p> </sec> <sec><title style='display:none'>Results</title> <p>The results of the research confirm a statistically significant relationship between the absorptive capacity of accepting new technologies and its influence on the financial performance of export companies.</p> </sec> <sec><title style='display:none'>Conclusion</title> <p>The analysis revealed that absorptive capacity significantly impacts the financial performance of Croatian export companies, with a stronger influence observed in foreign markets compared to domestic ones. These findings suggest that investing in the ability to absorb and apply new technologies is crucial for enhancing financial outcomes, particularly in the global marketplace.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00202024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0010<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This study aimed to explore the impact of digital content marketing on customer purchase intentions.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to explore the hypothesised relationships between variables and the extent to which digital content marketing strategies influence purchase intention.</p> </sec> <sec><title style='display:none'>Results</title> <p>The study’s findings highlighted that content marketing positively impacts electronic word of mouth, brand awareness, customer retention, and customer engagement. In contrast, the results revealed that content marketing does not directly impact purchase intentions.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The study’s results indicate that digital content marketing affects purchase intentions indirectly, primarily through customer engagement, brand awareness, customer retention, and electronic word of mouth. In essence, the complete impact of digital content marketing on purchase intention is realised through these indirect factors. The findings enrich the literature on digital content marketing and provide some practical implications for companies to invest more in this direction to improve their performance.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00102024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0019<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>As the world rapidly evolves, digitalisation continues, and artificial intelligence is used, it is crucial to understand how education systems are preparing future generations to succeed in this very dynamic environment where there is a tremendous demand for skilled workers.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This paper analyses similarities and differences between European Union Member States regarding the educational attainment of young adults and their performance in the labour market.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>Ward’s cluster method in hierarchical cluster analysis for output and outcome indicators of young adult education systems is used for two selected years: 2012 and 2021.</p> </sec> <sec><title style='display:none'>Results</title> <p>Belgium, Cyprus, Denmark, France, Ireland, Latvia, Lithuania, Luxembourg, and the Netherlands have the highest average percentage of young adults with tertiary education in 2021. On the other hand, Belgium, Bulgaria, Hungary, Ireland, Lithuania, Malta, Poland, and Romania have the highest average employment and income benefits of tertiary education for young adults.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The average share of 25-to 34-year-olds with tertiary education increased significantly in the EU-27 between 2012 and 2021, partly due to higher demand for skilled workers in labour markets. Higher levels of education are generally associated with better employment opportunities and higher wages. However, there are large differences across EU economies. The results can help governments and education policymakers design future policies and provide insights into cross-country comparisons.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00192024-04-25T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0007<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>A noteworthy attempt has recently been made to extend the same or analogous evaluation criteria traditionally employed in natural and technical sciences to social sciences and humanities domains. However, this endeavor has sparked considerable reactions among researchers, leading to robust discussions and debates.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This research aims to describe the scholars’ perception of the research quality evaluation in Montenegro's social sciences and humanities.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>Focus-group interviews in which 25 interlocutors from various fields of social sciences and humanities were used. The participants discussed the given topic in five focus group interviews and were prompted by questions that specified the topic.</p> </sec> <sec><title style='display:none'>Results</title> <p>Different perceptions occur within the social sciences and humanities and are visible within individual areas. Respondents think that the current way of evaluating the results of research work in social sciences and humanities ignores the specificities of research methodologies and practices.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The respondents show a common element of perception, i.e., that the research quality evaluation in the social sciences and humanities must be multidimensional, meaning that it must include the necessary indicators adjusted to concrete research field as much as possible but also contain agreeably qualitative criteria.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00072023-09-21T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0003<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>The analysis of entrepreneurial behaviour in incubated technology-based companies can help managers to understand their characteristics and how these aspects can be maximized to increase the performance of the companies.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This study proposes to measure the entrepreneurial behaviour of managers of technology-based companies in incubators in southern Brazil facing different stages of the business life cycle.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>The Analytic Hierarchy Process is used to measure the entrepreneurial behaviour index of technology-based companies’ managers throughout the stage of the business life cycle.</p> </sec> <sec><title style='display:none'>Results</title> <p>In the early stages, entrepreneurs have ample self-confidence and are willing to make quick decisions. In the intermediate stages, the entrepreneur shows greater persistence and effort in the tasks. In the later stages, the entrepreneur acquires a greater sense of group activity and punctuality in completing tasks.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>This study analyses how managers demonstrate their entrepreneurial behaviour as the stages the company experiences. The results can help managers better understand their performance and actions reflected through their behaviours.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00032023-09-21T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0008<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Lifelong education includes formal and nonformal forms of learning during an individual's life cycle for the conscious and continuous development of one's quality and the quality of life in society.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>The goal of the research is to identify the most frequent research topics related to lifelong education in economics, business, and management research using a systematic literature review.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>The study analysed 272 lifelong education papers in Business, Management, and Economics journals using bibliometric analysis, text mining, and Provalis Wordstat content analysis, identifying frequent journals, authors, nations, and funding entities.</p> </sec> <sec><title style='display:none'>Results</title> <p>Research on lifelong education, focusing on older adults, critical thinking, quality of life, poverty reduction, professional training, and human capital, is primarily published in the International Journal of Lifelong Education. Four clusters have been identified.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The number of lifelong education papers is increasing, primarily published in educational journals. The most common keywords highlight its focus on human capital, supporting economic and social development.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00082023-09-21T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0004<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>The paper aims to determine opportunities for further development of digital promotion of cultural attractions by identifying the potential of websites, online marketing tools and smart technologies implemented by tourism attraction decision-makers.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>Qualitative and qualitative research methods were used as longitudinal research and structured interviews with decision-makers of the tourist destination.</p> </sec> <sec><title style='display:none'>Results</title> <p>Positive developments in implementing the digital promotion of cultural heritage during and after the pandemic are evident, but not fast enough considering the accelerated development of new smart technologies. At the same time, decision-makers recognise the importance of the digital promotion of cultural heritage. However, they are still unfamiliar with the possibilities of smart technology to affirm the digital promotion of cultural heritage.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The paper points to the conclusion of how the advantages and potentials of developing a smart culture in destinations, recognised as a strategic policy of development, are implemented in the digital marketing of heritage sites.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00042023-09-21T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0005<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>The article evaluates the influence of the type of nominal personal income tax rate on its progressivity. This is examined in the Czech Republic in the period 1993–2020. Between 1993 and 2007, the nominal tax rate was progressive, while from 2008 until the end of 2020, the nominal rate was linear.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>The paper aims to analyse if the type of nominal tax rate affects personal income tax progressivity.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>The article uses analysis, synthesis, comparison and regression analysis methods. The progressiveness of the tax obligation indicator is used to evaluate the degree of tax progressivity.</p> </sec> <sec><title style='display:none'>Results</title> <p>In the context of the analysis of the degree of tax progressivity, personal income tax is more progressive in the period of validity of the nominal linear rate for taxpayers with incomes below the average wage level.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>Since the linear rate has been in force, the government in the Czech Republic has often mistakenly presented that tax rate innovations will ensure that everyone pays the same tax.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00052023-09-21T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0002<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Customer segmentation has become one of the most innovative ways which help businesses adopt appropriate marketing campaigns and reach targeted customers. The RFM model and machine learning combination have been widely applied in various areas.</p> </sec> <sec><title style='display:none'>Motivations</title> <p>With the rapid increase of transactional data, the RFM model can accurately segment customers and provide deeper insights into customers’ purchasing behaviour. However, the traditional RFM model is limited to 3 variables, Recency, Frequency and Monetary, without revealing segments based on demographic features. Meanwhile, the contribution of demographic characteristics to marketing strategies is extremely important.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>The article proposed an extended RFMD model (D-Demographic) with a combination of behavioural and demographic variables. Customer segmentation can be performed effectively using the RFMD model, K-Means, and K-Prototype algorithms.</p> </sec> <sec><title style='display:none'>Results</title> <p>The extended model is applied to the retail dataset, and the experimental result shows 5 clusters with different features. The effectiveness of the new model is measured by the Adjusted Rand Index and Adjusted Mutual Information. Furthermore, we use Cohort analysis to analyse customer retention rates and recommend marketing strategies for each segment.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>According to the evaluation, the proposed RMFD model was deployed with stable results created by two clustering algorithms. Businesses can apply this model to deeply understand customer behaviour with their demographics and launch efficient campaigns.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00022023-09-21T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0001<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Innovating how organisations run their business is a strategic decision to create more value for customers using or consuming the product and/or service provided. In addition to the incentive of everybody embracing digital transformation, digital technologies, and digital innovation, which frame changes of operating business models today, disruptions, i.e., another incentive that occurs suddenly and impacts globally, all force businesses to adapt and change.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This research aims to provide a conceptual model that can be used for organisations to evaluate and propose feasible options for responding to disruptions that influence the businesses’ strategic innovation initiatives while assisting decision-makers in choosing the most appropriate option.</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>Considering internal and external factors that influence digital transformation, the conceptual framework is designed to assess readiness and willingness to transform and create opportunities for future success digitally.</p> </sec> <sec><title style='display:none'>Results</title> <p>A conceptual framework was developed, tested, and demonstrated in a case study. The case study organisation rated positively the composition of steps to be perf readiness and willingness and choose the most feasible option to change.</p> </sec> <sec> <title style='display:none'>Conclusions:</title><p>The digital environment and the influence of disruptions force organisations to change. The conceptual framework developed in this research helps the management choose the most feasible change option about the real as-is and the desired to-be state.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00012023-09-21T00:00:00.000+00:00https://sciendo.com/article/10.2478/bsrj-2023-0006<abstract> <title style='display:none'>Abstract</title> <sec><title style='display:none'>Background</title> <p>Kaizen is a very important continuous improvement technique; however, measuring kaizen results/benefits have not been clearly and comprehensively addressed by the literature.</p> </sec> <sec><title style='display:none'>Objectives</title> <p>This paper aims to propose a kaizen measuring system by integrating a Balanced Scorecard (BSC) and a Fuzzy Technique for Order Performance by Similarity to Ideal Solution (Fuzzy TOPSIS).</p> </sec> <sec><title style='display:none'>Methods/Approach</title> <p>Three research instruments were distributed to kaizen experts to allocate kaizen benefits into the four BSC perspectives. The best measures of kaizen benefits were determined by employing the Fuzzy TOPSIS technique.</p> </sec> <sec><title style='display:none'>Results</title> <p>The results present a kaizen performance evaluation system where the benefits were allocated into the four BSC perspectives, and the best measure for each kaizen benefit was chosen using fuzzy TOPSIS.</p> </sec> <sec><title style='display:none'>Conclusions</title> <p>The research contributes to the literature by proposing a kaizen measurement system that will pair each benefit of using kaizen with BSC perspectives and measures, thus expanding the advantages of adopting kaizen to any sector or industry.</p> </sec> </abstract>ARTICLEtruehttps://sciendo.com/article/10.2478/bsrj-2023-00062023-09-21T00:00:00.000+00:00en-us-1