rss_2.0Management & Marketing FeedSciendo RSS Feed for Management & Marketing & Marketing Feed or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU<abstract> <title style='display:none'>Abstract</title> <p>The ongoing transformation of the fashion industry is driven by an increasing focus on sustainability, ethical practices, and responsible consumer behavior. Simultaneously, social media platforms have emerged as influential forces in this field, shaping fashion trends and consumer preferences. Despite a substantial body of literature investigating consumer preferences between fast and sustainable fashion, a gap in understanding the intricate relationship between fashion preferences, socio-economic profiling, and social media engagement is evident. Thus, this research was aimed at comparatively decoding EU consumers’ preferences for fast fashion against sustainable fashion by exploring the interplay of demographic factors ‒ age, gender, and geographical location ‒ on fashion preferences, as expressed through the digital engagement with fashion-related content on the Meta social platforms. The research methodology implied resorting to logistic regression analysis, aiming to uncover the underlying patterns that fundamentally characterize consumers’ preferences for fashion in the EU. The results provide novel insights into how digital engagement with fashion-related content can act as a barometer for regional fashion identities and preferences, useful for the identification of both convergence and inflection points. Moreover, findings offer a robust foundation for crafting strategies that promote sustainable fashion practices, tailored to specific EU age, gender, and location demographics, by leveraging the insights gained about EU consumer preferences.</p> </abstract>ARTICLEtrue the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia<abstract> <title style='display:none'>Abstract</title> <p>Non-formal music courses are currently experiencing rapid development in emerging countries, many young people are voluntarily taking music courses in addition to their formal education. With the increasing number of music courses, the level of competition is getting tougher putting marketing issues upfront. Unfortunately, research on consumer experience in the setting of marketing music courses owned by private parties is still limited. This study focuses on the examination of positive electronic word-of-mouth (EWOM) behavior which supports the business performance from experience quality in music education institutions. To that end, this study applied the theory of perceived value and added a new proposed variable “inspirational value” to the combination of epistemic, emotional, sensorial, and social values. This quantitative survey study aimed to analyze the influences of perceived value on the experience and further the positive EWOM among music school students. Over two months, data was collected from 176 students of two music courses, to then be analyzed using the PLS-SEM method. As a new concept, inspirational value was determined as distinct from emotional value, where it more on appeals and driving factors arising from future orientation. The findings of the study emphasize the significance of sensory value in improving experience quality, followed by inspirational, epistemic, and emotional values. Furthermore, this study suggests that music courses should focus on creating inspiring, emotionally resonant experiences to foster positive EWOM that can support the marketing activity.</p> </abstract>ARTICLEtrue and Inclusion: Assessing the effects of the Shadow Economy and informal labour in Europe<abstract> <title style='display:none'>Abstract</title> <p>The informal economy, often characterized by unregulated and untaxed economic activities, has significant yet understudied implications for sustainable development and inclusivity. This paper explores the influence of the size of the shadow economy and undeclared work patterns (envelope wage, without a formal contract and bogus self-employed) on the Leave No One Behind Index and the Sustainable Development Index developed by the United Nations across European countries from 2000 to 2021. Employing panel data regression models, the research investigates the differential impacts of informality on these indices, revealing a negative correlation with the informal economy and a positive association with various forms of undeclared work. The analysis, comprising 18 models segmented by region – Central and Eastern Europe, Western Europe, and Europe – demonstrates that the adverse effects of the informal economy are more pronounced, whereas the positive contributions of undeclared work patterns are subtler, yet significant. The study’s findings suggest a complex interaction between informal economic activities and sustainable development goals, challenging the conventional perspective on informality and its role in inclusive development. The results indicate that while the shadow economy may hinder broad development efforts, informal labor arrangements support vulnerable populations, underscoring the need for nuanced policy interventions that recognize the multifaceted nature of work and its impacts on development.</p> </abstract>ARTICLEtrue driven crypto assets market reactions<abstract> <title style='display:none'>Abstract</title> <p>In the burgeoning realm of cryptocurrency, social media platforms like Twitter have become pivotal in influencing market trends and investor sentiments. In our study, we leverage GPT-4 and a fine-tuned transformer-based BERT model for a multimodal sentiment analysis, focusing on the impact of emoji sentiment on cryptocurrency markets. By translating emojis into quantifiable sentiment data, we correlate these insights with key market indicators such as BTC Price and the VCRIX index. Our architecture’s analysis of emoji sentiment demonstrated a distinct advantage over FinBERT’s pure text sentiment analysis in such predicting power. This approach may be fed into the development of trading strategies aimed at utilizing social media elements to identify and forecast market trends. Crucially, our findings suggest that strategies based on emoji sentiment can facilitate the avoidance of significant market downturns and contribute to the stabilization of returns. This research underscores the practical benefits of integrating advanced AI-driven analyzes into financial strategies, offering a nuanced perspective on the interaction between digital communication and market dynamics in an academic context.</p> </abstract>ARTICLEtrue waiting situations at retail checkouts: associated emotional discomfort and its impact on shopping satisfaction<abstract> <title style='display:none'>Abstract</title> <p>Waiting is a ubiquitous constituent of many purchase situations. This research investigates the emotional discomfort experienced by customers visiting retail stores in India throughout the checkout process, focusing on three distinct phases: before joining the queue, while waiting, and during billing. The study examines the circumstances and underlying factors that lead to emotional discomfort among customers while they wait at the checkout counter. A cross-sectional survey involving 385 participants was undertaken to evaluate perceptions related to the waiting experience. Structural Equation Modeling (SEM) was utilized to validate the conceptual model. The study uncovers diverse contributors to emotional discomfort during queueing, such as extended wait times, physical constraints, and perceived time prolongation, highlighting the multifaceted nature of this experience. Notably, the absence of a significant link between emotional discomfort and overall satisfaction implies that, while emotional discomfort is a factor, other elements such as pricing, promotions, and product offerings may exert a more significant influence on customers’ comprehensive satisfaction assessments. The research makes a significant contribution by shedding light on the challenges associated with prolonged waiting times at checkout counters in multi-brand food and grocery retailers. The results provide valuable insights into the emotional experiences of customers during waits and their impact on overall shopping satisfaction.</p> </abstract>ARTICLEtrue strategies and tools of employee well-being as perceived by employees<abstract> <title style='display:none'>Abstract</title> <p>The purpose of the study was to examine the organizational strategy and tools of employee well-being, as perceived by employees. Although improving physical, mental, and social conditions of employees have positive impact on economic performance and competitiveness of organizations, little is known about how employee wellbeing appears in human resource management strategy and practices of organizations. Few research is available examining the adaptability of well-being strategy and tools from the perspective of employees as stakeholders. Therefore, the methodology of the current study was an exploratory sequential mixed method, with an embedded case study. Qualitative exploratory phase consisted of 27 semi-structured interviews with human resource management experts of Hungarian and international for-profit organizations. The results supported the definition for selection criteria of case study sampling and the design of a research tool for the quantitative phase. In the case study, interviews and quantitative research were conducted at the selected organization. The self-developed questionnaire included the Workplace PERMA Profile, reflecting the five pillars of well-being: Positive emotions, Engagement, Relationships, Meaning, and Accomplishment. The questionnaire has been filled out by 222 employees. The data integration results explored that the well-being is less characterized by a strategic approach, despite its importance defined by respondents. Employee perception analysis has led to the creation of employee well-being profiles, mapping organizational tools supporting employee satisfaction, and highlighting the inconsistences of organizational strategy and employee perceptions. The results could contribute to further studies and development of human resource management practices to improve employee well-being by directing the focus on its growing importance in economic and labor competitiveness.</p> </abstract>ARTICLEtrue the key determinants and consequences of Virtual Reality in the immersion experience<abstract> <title style='display:none'>Abstract</title> <p>In recent years, there has been significant advancement in virtual reality (VR) technology development. VR headsets have become lighter, offer higher resolution, and possess more powerful computational capabilities. Previous research has indicated that the level of immersion in operating technological products can positively impact user experiences. This study explores the effects of interaction, vividness, embodiment, and media novelty on immersion, perceived usefulness, satisfaction, and continuance intention. This study collected data from 150 users of virtual reality devices with the help of a survey methodology and analyzed the data with the help of the Partial Least Square – Structural Equation Model (PLS-SEM) technique. The results indicate that interaction and vividness do not directly influence immersion. However, embodiment and media novelty indirectly affect perceived usefulness, satisfaction, and continuance intention by increasing immersion. Our findings underscore the importance of embodiment and media novelty for users in virtual environments. When users can experience a genuine sense of embodiment and novelty in the virtual environment, their perception of usefulness, satisfaction, and intention to continue using VR is enhanced. These results provide valuable guidance for designing and applying virtual reality, aiming to improve user experiences and continuance intention. This study contributes to analyzing the antecedents and consequences of immersion and offers insights that can assist academic research, VR-related development, and businesses’ marketing efforts.</p> </abstract>ARTICLEtrue economy: towards a conceptual research framework based on bibliometric and in-depth analyses<abstract> <title style='display:none'>Abstract</title> <p>The improvements in connectivity, artificial intelligence, and automation and their increasing penetration into all aspects of society and economy require informed decisions based on rigorous research on the determinants and outcomes of the digital economy. This context has promoted policy incentives dedicated to the digital transformation of business models and societal settings with a potential to disrupt existing markets and form a backbone of future development. The interest in digital economy and the research domains strongly connected to it has generated a wide array of terms that created confusion over its theoretical foundations. Several bibliometric analyses in recent years have attempted to map scientific findings and provide guidelines for future research in this area. However, such analyses draw their conclusions from algorithms that focus on attributes common to all studies without looking at their content. Our study combines bibliometric and in-depth content analyses to shed light on the definition, theoretical underpinnings, and state of the art of research on the digital economy. Our findings show that research in this domain is still in its infancy and the stated focus of studies on digital economy is often not reflected in their content. The study design allows us to make an original contribution by more precisely identifying gaps in the existing knowledge, outlining a detailed research agenda, and providing guidelines for future studies as well as informed policy decisions based on rigorous research on the determinants and outcomes of the digital economy.</p> </abstract>ARTICLEtrue sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation<abstract> <title style='display:none'>Abstract</title> <p>In recent years, there has been a growing interest in sustainable purchasing behavior as individuals and organizations seek to align their consumption patterns with environmental and social values. To identify the local nuances of sustainable development in Romania, the current study aims to determine the main drivers and barriers to buying organic products. Various statistical techniques such as factor analysis, correlation, and multiple regression are applied to evaluate data collected from 595 urban consumers through an online survey. The responses are used to classify the participants into three different groups according to their ecological perceptions and preferences. Findings revealed a multifaceted landscape of drivers motivating individuals to engage in sustainable purchasing behavior, including attitude, green product knowledge, social influence and health consciousness. Furthermore, it was found that consumer participation in environmental actions is more often motivated by individual and contextual benefits rather than altruistic beliefs and social values. On the contrary, various barriers hindering the adoption of sustainable consumption practices were identified, such as high prices, limited availability, lack of awareness, and conflicting priorities. The impact of socio-demographic factors (age, gender, education and income) is also considered. To the best of the author’s information, this article represents one of the first attempts to provide a conceptual framework for the study of organic consumers in Romania and implement value-based segmentation, covering significant research gaps. By synthesizing the diverse array of drivers and barriers, this review provides valuable insights for policymakers, businesses, and researchers seeking to promote sustainable consumption. Across Europe, and particularly in Romania, this matter must receive the utmost priority.</p> </abstract>ARTICLEtrue Greek economic crisis and its impact on the national health system<abstract><title style='display:none'>Abstract</title> <p>The Greek economic crisis produced severe economic and social outcomes. A massive rescue package was conditional on implementing a Memorandum of Economic and Financial Policies agreed upon between the Greek government and the EU, European Central Bank, and the International Monetary Fund. The extremely austere fiscal consolidation and the structural reforms accompanying the Greek Economic Adjustment Programmes reduced the country’s GDP. Implementing the austerity policies on the Greek National Health System, which was already facing structural problems, reduced the quality and availability of public health care services. This paper investigates the impact of the GDP change on public healthcare expenditures (HCE) from 2000 to 2018. The empirical analysis reveals a statistically significant positive correlation between the GDP per capita and public healthcare expenditure (HCE) from 2000 to 2014 while the effect of GDP on HCE after the 2015 remains unchanged. This paper contributes to the field’s literature since it determines the impact of GDP on public HCE, specifically matched with empirical results to derive conclusive answers.</p> </abstract>ARTICLEtrue emotions influencing consumer shopping behavior on e-commerce platforms<abstract><title style='display:none'>Abstract</title> <p>E-commerce has become an integral part of people's daily lives due to the extensive use of the Internet. Moreover, customers' positive emotions are the good feelings that a person has because of their mood or good circumstances. These can include happiness, love, liking, pleasure, or joy. This study proposes to provide an analytical framework that includes factors (sales promotion, hedonic shopping motivation, and personalization) that affect positive emotions, which in turn affects the customers' intentions to make purchases and their actual behavior within the context of e-commerce platforms. This study used the cognitive emotion theory and emotion-action tendency connection as a theoretical framework. Convenience sampling was used in an online survey to collect data from 294 clients. The findings discovered that consumers' positive emotions in e-commerce platforms in Vietnam were affected favorably by key factors such as sales promotion (β = 0.502), hedonic shopping motivation (β = 0.217), and personalization (β = 0.207). Out of these factors, sales promotion (β = 0.502) was found to have the most favorable impact on customers' pleasant feelings. In the same way, customers' pleasant emotions (β = 0.758) had a strong positive influence on their inclination to shop. Furthermore, their shopping intention (β = 0.822) also had a considerable positive influence on their behavior. The study's results may help online retailers fully understand the determinants that affect customers' pleasant feelings, shopping intentions, and behavior. With this knowledge, online stores will be able to improve how they sell products.</p> </abstract>ARTICLEtrue of health workers: key findings from Romania<abstract><title style='display:none'>Abstract</title> <p>The migration of medical staff results in the diminution of human resources in the health sector, undermining the capacity of developing countries' health systems to provide medical services equitably. Various factors, such as economic, professional, political, social, or personal considerations, contribute to the decision of health workers to emigrate. This paper's primary objective is to analyze the prevailing trends in the migration flows and stocks of physicians and nurses, with a focus on identifying the principal pull factors of migration. The preferred destination countries for Romanian health professionals include the UK, Germany, France, and Italy. Notably, Germany stands out as a leader in health care professionals' migration flows, characterized by two distinct migration periods: the first featuring exceptionally high levels of physician migration and the second marked by increasing levels of nurses' migration. Through panel data regression analysis, we have established that the pull factors for physicians differ from those for nurses. For physicians, the presence of a Romanian community of health professionals in the destination countries is crucial, whereas for nurses, the development level of the destination country holds top importance.</p> </abstract>ARTICLEtrue to technological innovation and brand equity in the banking sector<abstract><title style='display:none'>Abstract</title> <p>Consolidating strategies in the banking sector to reduce the impact of resistance barriers to technological innovation can bring brands closer to older people, thus reinforcing the brand value of banking institutions; therefore, the objective of this research was to identify the incidence of resistance barriers to technological innovation on the dimensions of brand equity in the banking sector by elderly people. For this purpose, a descriptive correlational study was developed with 502 elderly people living in the city of Bogotá, Colombia, aged between 60 and 80 years old. Data collection was carried out using a questionnaire applied in person, which was adjusted and validated based on the information obtained. The questionnaire assessed brand equity components of brand image and awareness, brand associations, perceived quality and performance, and brand loyalty, and included items to assess psychological and functional barriers. A confirmatory factor analysis and structural equation modelling were developed for the different barriers of resistance to technology and for the dimensions of brand equity, identifying that the different types of resistance to innovation affect only the dimensions of brand awareness and brand importance. The results lead to the conclusion that elderly people experience different barriers to using the technological applications of their banking products and that the design of these applications must consider them in order to achieve or maintain brand recognition in this segment, as well as to achieve true financial inclusion for elderly people.</p> </abstract>ARTICLEtrue harassment at work in Hungary and Slovakia<abstract><title style='display:none'>Abstract</title> <p>Bullying, harassment, and sexual harassment in the workplace are not new issues; they have always existed in various forms. Recent studies have highlighted their impacts on workers and their well-being at work. However, the perception of these problems differ across the United States, Europe, and Asia. These differences are reflected not only in terms of sensitivities, workplace policies, and relevant laws, but also in the language/vocabulary used to designate the same. Psychological harassment is a bitter issue for many who are affected by it. Unfortunately, it remains a less popular topic in academic research. This may be due to the sensitivity associated with the topic, the possible shame and value judgements of those involved, and the myriad cultural differences that complicate its perceptions. This study deals with the characteristics of psychological harassment in workplaces across Hungary and Slovakia. It addresses the following questions: How are the sources of psychological bullying perceived in the two countries, how do victims tolerate the abuse they are subjected to, and what factors influence the same. The study also examines whether the company’s tools for combating psychological bullying in the workplace have an impact on an employee’s decision to leave the organization as a result of mobbing. It conducted quantitative surveys involving 500 Hungarian and 108 Slovakian employees. The results were analyzed by the authors using SPSS version 28 with univariate and multivariate statistical methods. Frequency analysis, ANOVA, T- test and factor analysis, among others, were performed. The results show that the perception of the sources of psychological bullying and the tolerance of the related phenomena depend on a number of personal factors. However, the tools that firms use to deal with mobbing do not necessarily play a determining role in an employee’s decision to leave their workplace following psychological harassment.</p> </abstract>ARTICLEtrue big data and blockchain for enterprise internationalization process: Mediating role of dynamic accounting system capability<abstract><title style='display:none'>Abstract</title> <p>This study develops and confirms a model that examines the relationship between Big Data Analytics Capabilities (BDAC), Blockchain Technology (BT), and Internationalization Process (IP). It also requires various efforts to explore how Dynamic Accounting Information System Capability (DAISC) mediates the interconnections between BDAC, BT, and IP. This study focuses on small and medium enterprises (SMEs) in Vietnam, which are widely recognized as crucial to the Vietnamese economy. The current research utilized the hypothetico-deductive method. The proposed model's hypothesized linkages were based on a comprehensive evaluation of relevant literature and investigations. The statistics database was created using a paper-and-pencil survey distributed to 612 accountants in SMEs in southern Vietnam utilizing the convenient and snowball sampling technique. A covariance-based structural equation modelling approach was used to assess the measurement and structural models in this research due to its ability to offer a strong foundation for analyzing intricate linkages within a research framework. The outcome confirmed the significant and positive relationships between BDAC, BT, and IP. Concurrently, these relationships were partially influenced by DAISC. The practitioners would greatly benefit from detailed insights on the findings, as they would provide guidance on how to identify and take advantage of the growth opportunities afforded by digital technology. Moreover, the observations could provide policymakers with new insights on necessary policy measures to support the application of digital technologies and encourage the implementation of a dynamic accounting information system, which could result in significant benefits in the future.</p> </abstract>ARTICLEtrue sustainable entrepreneurial intention: the role of institutional factors<abstract><title style='display:none'>Abstract</title> <p>Sustainable entrepreneurship (SE) is crucial in achieving the 17 sustainable development goals (SDGs). However, many micro-, small- and medium enterprises (MSMEs) in Malaysia are still considered conventional businesses; therefore, it is necessary to transform them into sustainable enterprises. The initial step is to build up their intention towards SE. However, studies pertaining to SE intention are still considered low. Therefore, this study examined the influence of institutional factors on SE intention among Malaysian MSMEs. The institutional model was employed in identifying the influencing factors, namely governmental actions, social norms, and time orientation. A quantitative research method was employed. The sample was selected using proportionate stratified sampling. A total of 342 owner-managers of manufacturing MSMEs were surveyed using an online self-administered questionnaire. The collected data was analyzed through partial least squares-structural equation modeling (PLS-SEM). The results revealed that governmental actions, social norms, and time orientation were significant in influencing SE intention positively. It could be concluded that components in the institutional model should not be neglected in fostering SE intention. This study shed light on the applicability of institutional theory in studying SE intention and pointed out the crucial factors that should be taken into consideration when encouraging MSMEs to embark on SE.</p> </abstract>ARTICLEtrue and modelling the main determinants of Migration Flows at the NUTS2 Level in European Union using Spatial Data Analysis Techniques<abstract> <title style='display:none'>Abstract</title> <p>Spatial data analysis approaches have grown in popularity in recent years as there has been an increased interest in studying migration at the regional level. We employed in our analysis the Nomenclature of Territorial Units for Statistics (NUTS) level, which offers a more thorough view of migratory patterns inside a nation as well as among EU countries.Using spatial data analytic tools, this research aims to investigate the key determinants of international migration at the NUTS2 level. Using data from the Eurostat database, we undertake an extensive analysis of migration movements in a sample of European Union countries. We apply spatial econometric models to examine the relationship between crude rate migration and other relevant variables as independent variables. Although the available data at the NUTS2 level of regional ranking are limited, we believe that we included the most comprehensive set of relevant variables in our analysis.Our study contributes to the existing literature on migration determinants by highlighting the importance of spatial analysis techniques in understanding migration factors at the NUTS2 level.</p> </abstract>ARTICLEtrue Capabilities and Their Effect on Organizational Resilience in Small and Medium-Sized Commercial Enterprises<abstract> <title style='display:none'>Abstract</title> <p>The organizational environment often experiences turbulence, resulting in increased complexity in maintaining a foothold in the market. Consequently, dynamic capabilities play a crucial role in fostering organizational resilience. Given the substantial impact that organizations faced during the COVID-19 pandemic, this study aims to assess the influence of dynamic capabilities on the organizational resilience of small and medium-sized enterprises (SMEs), with the objective of identifying the factors that contribute to organizational survival. Using Covariance-Based Structural Equation Modeling (CB-SEM), this research examined 216 SMEs operating within the commercial sector of Mexico. The findings revealed a positive and significant impact of most dynamic capabilities, detection, absorption, coordination, and innovation on organizational resilience. Notably, the integration capability exhibited the weakest influence on the dependent variable. In contrast, the innovation capability emerged as the most influential factor for SMEs in bolstering organizational resilience.</p> </abstract>ARTICLEtrue analysis of the perceptions regarding the traditional versus alternative educational system<abstract> <title style='display:none'>Abstract</title> <p>This paper presents an analysis of the perceptions surrounding the traditional and alternative educational systems. The aim of this study is to explore the various perspectives and attitudes towards these two approaches to education, considering their strengths and weaknesses. The analysis draws upon a comprehensive review of existing literature, examining both empirical research and theoretical frameworks. The data was collected with a questionnaire and a logistic regression equation was estimated with the help of SPSS 23 statistical software. The variable of interest was education system (traditional and alternative) and the independent variables were the following attributes: main benefits, capability, growth mindset, gender, age and degree. The findings reveal a wide range of perceptions and opinions, with proponents of the traditional system emphasizing its long-standing effectiveness and familiarity, while supporters of alternative approaches highlight their adaptability and potential for innovation. The paper concludes by discussing the implications of these perceptions for policymakers, educators, and students, and suggests avenues for future research.</p> </abstract>ARTICLEtrue are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study<abstract> <title style='display:none'>Abstract</title> <p>Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers. Data were collected through a self-administered questionnaire from 759 participants obtained through snowball sampling. The majority (75.5%) were female, averaging 26 years in age. Descriptive statistics, mean comparisons, and correlations were utilized for analysis. Portuguese followers of social media influencers, primarily consisting of young women with lower formal education, are active on platforms like Facebook, Instagram, and Youtube. They spend considerable time on social media, engaging with influencers through actions such as liking or tagging friends. Fashion and beauty influencers are particularly favored. Followers value influencers who interact with them, appreciate personal posts and disclosures, and form parasocial relationships with influencers. While many express a willingness to purchase products promoted by influencers, a noteworthy portion hasn’t made such purchases. Participants express uncertainty about the guaranteed quality of products endorsed by influencers, yet 36.5% acknowledge the significance of influencers in discovering new products or trends.This study provides valuable insights for influencers and brands targeting a specific audience. It also underscores potential concerns for followers, emphasizing the link between excessive social media use and problematic behavior.</p> </abstract>ARTICLEtrue