rss_2.0Studies in Business and Economics FeedSciendo RSS Feed for Studies in Business and Economics in Business and Economics Feed Aspects of Work and the Labour Market in Four Roma Communities in Romania<abstract> <title style='display:none'>Abstract</title> <p>The article presents socio-economic aspects of work and labour market in four Roma communities in Romania. The theoretical framework presents the labour market, its risks and inequalities in relation to the Roma population. The data analysed in the article is based on a qualitative methodology and 123 people (Roma and non-Roma) were interviewed. The analysis presents the jobs of Roma people, the ways they are paid for the work they do and the determinants of the label given to Roma by welfare recipients who do not like to work. The data presented and analysed are obtained within the project “The role of religion and religious actors in Roma social inclusion: towards a participatory approach” PARI – RO-NO-2019-0586.</p> </abstract>ARTICLEtrue the Marketing Thought Evolved – A Brief Analysis of Marketing Literature<abstract> <title style='display:none'>Abstract</title> <p>The fast-paced development and evolution of the marketing concept in the last decade has generated the need to delve into the past to understand the future. Therefore, the current paper aims to bring forth a better understanding of the evolution of the concept of marketing thought, while doing a bibliometric analysis on the papers that mention the term “marketing thought” in their title and / or abstract. The findings of the literature review as well as the results of the analysis are representing a starting point in the process of continuing the research undertaken by authors in the 20<sup>th</sup> century and, thus providing a starting point in the development of new marketing theories on the evolution of the marketing thought in a time governed by the internet, social media, artificial intelligence, or online consumer behaviour.</p> </abstract>ARTICLEtrue in Business and Economics: Six Years of Indexing in Web of Science<abstract> <title style='display:none'>Abstract</title> <p>Studies in Business and Economics (SBE) is an open access journal owned by Lucian Blaga University of Sibiu (Romania). The paper’s objective is to present a palette of quantitative data regarding the performance of the journal between 2017 and 2022. The paper contains a comprehensive bibliometric study of the journal and an authorship pattern analysis. The sample contains 328 articles indexed in Web of Science (WoS) database. Results shows a significant growth in the number of citations of the SBE journal starting with WoS/Scopus indexation. The leading contributors to the journal are (a) authors (Ogrean C., Herciu M.), (b) institutions (Lucian Blaga University of Sibiu, Bucharest University of Economic Studies), (c) countries (Romania, the USA). The most predominant are papers with a single author (37%), which means that 17% of the authors prefers to write and publish an article by itself. The largest number of authors are implied in three co-authored papers. On average, a paper published in SBE is elaborated by 2.12 scholars. 63% of papers published in SBE have more than two authors and 83% of scholars prefer co-authorship publications. The following key-topics were preferred by authors: impact, economic growth, performance. The indexing of SBE in WoS and Scopus led to an increase in the interest of researchers to publish in this journal.</p> </abstract>ARTICLEtrue Firms Internationalization: What Can We Learn from the Most Cited Articles Published in the Last Decade?<abstract> <title style='display:none'>Abstract</title> <p>This article aims to develop a recent overlook of African firms’ internationalization and its importance in consideration of the growing interest of multinational stakeholders. We analysed 26 most-cited journal articles, i.e., based on the number of citations, in the last decade, indexed in the Web of Science database, i.e., from 2011 to 2021. The previously published studies revealed that the internationalization of African firms is a fast-growing stream of the broader topic of international entrepreneurship. Our review also summarized two main research areas identified in the studied literature. The first focuses on selected features of African firms’ internationalization process. The second part underpins factors influencing their internationalization. The provided structured knowledge from the most cited articles serves as a tool to improve stakeholders’ understanding of international entrepreneurship in Africa. The study also proposes future research directions in international business and entrepreneurship in Africa. The article contributes to international entrepreneurship research in Africa by enumerating those aspects that shape the internationalization path of these global firms.</p> </abstract>ARTICLEtrue Does Decoy Pricing Affect Purchasing Decisions?<abstract> <title style='display:none'>Abstract</title> <p>This paper is devoted to the cognitive biases of decoy pricing, which has become the subject of interest of retail companies in recent years. The paper analyses the principles of the decoy effect with regard to consumer behaviour in the Czech Republic (which represents customers of the Eastern Europe). The analytical part of the paper focuses on examination of often irrational consumer decision-making process, with respect to age, gender, product group, and other factors. A combination of questionnaire survey (N=200) and interviews (N=32) was used. The results indicate a significant influence of the generation the consumer belongs to, further differences in decision-making according to gender, as well as differences in effects in various product categories. The findings may be utilised by companies considering the use of decoy pricing strategies in the Czech market.</p> </abstract>ARTICLEtrue Career Decidedness Affect Employment Hope? The Mediating Role of Education Quality in Higher Education<abstract> <title style='display:none'>Abstract</title> <p>In today’s conditions, one of the most important issues that confuse students in higher education is their career. With the increasing economic conditions and population growth, it becomes more difficult for them to decide on their careers. Employment perspectives and professional awareness levels are important for job seekers to find a job that meets their knowledge, skills and expectations and to ensure continuity. The general mood for students to have information about finding a job after graduation is expressed as employment hope. The quality of education students receive in higher education will affect their careers and futures. In this study, it is aimed to examine the mediating role of the education quality (EQ) in higher education in the relationship between career decidedness (CD) and employment hope (EH) of university students. The research was conducted with a sample of 476 people which continues to their higher education in different universities in Türkiye. According to the findings obtained; a statistically significant positive correlation was found between CD and EQ, CD and EH, and EQ and EH. In addition, according to the mediation test, it was determined that education quality had a partial and weak mediating role between CD and EH.</p> </abstract>ARTICLEtrue Advertising and Online Publishers: The Case of Libertatea.Ro<abstract> <title style='display:none'>Abstract</title> <p>Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deployment of automated algorithms for media trading led to a significant decrease in campaign setup and management costs and created a new revenue stream for online publishers. However, by the late 2010s, the emergence of ever more complex algorithms and the opaque practices of the Advertising Technology (AdTech) companies in charge of them have led to complaints that programmatic advertising functions largely as a “black box”. This article inquires into the programmatic media trading process, with a focus on the impact of the algorithms’ increased sophistication on the monetization strategies of online publishers. We analyze the case of, a leading Romanian newspaper, in its attempt to offset the decrease of revenue from printed circulation by increasing revenues generated through its online website. The findings show that publishers are forced to apply increasingly complex website monetization strategies. This can, in turn, lead to a loss of control over their advertising inventory and decreased bargaining power when facing AdTech companies, thus threatening the economic models of online publishing.</p> </abstract>ARTICLEtrue Heritage and New Technologies: Exploring Opportunities for Cultural Heritage Sites from Gen Z’s Perspective<abstract> <title style='display:none'>Abstract</title> <p>The preservation and promotion of cultural heritage has been a major focus of European and international policy makers and researchers. Access to it is transformational (, which is why new technologies seem to be a good opportunity in doing so, especially in education. The young generation (Gen Z) is one of digital natives, as a result of their early exposure to the Internet and electronic gadgets. Thus, they usually expect more engaging experiences. At the same time, games have a powerful role in improving key skills and competencies required for success in education and professional life (Pellegrino, Hilton, 2012). Thus, this paper reviews available literature, exploring opportunities for cultural heritage sites through digital storytelling and gamification. A detailed bibliometric analysis provides insights about the progression of scientific papers related to cultural heritage and new technologies. Data was extracted from Scopus and mapped with VOSviewer visualization tool. Literature on Generation Z perception on cultural heritage is scarce. Even research on perception on cultural heritage of different generations is limited, with papers published in the last 2-3 years.</p> </abstract>ARTICLEtrue Marketing and Customer Retention - A Systematic Literature Review<abstract> <title style='display:none'>Abstract</title> <p>Relationship marketing is the process of establishing, maintaining, and improving solid relationships with a company’s customers and other stakeholders. Relationship marketing can significantly impact customer satisfaction, trust, commitment, and communication, which are critical in customer retention and increasing the probability of using a company’s products or services in the future. With globalization and technological advancements, competition and consumer demands have become more complicated, prompting firms to employ strategies that strengthen customer loyalty and trust for long-term relationships. This paper aims to identify research trends in the field through a systematic bibliometric literature review of research on relationship marketing and customer retention. The review includes 61 articles published in the Scopus® database, presenting up-to-date knowledge on the topic. The bibliographic search included peer-reviewed articles published up to 2022. The findings indicate that relationship marketing provides a win-win solution: customers benefit from special and unique treatment under relationship marketing, and companies benefit from stronger customer relationships that eventually translate to higher profitability and performance in target markets’ marketing initiatives. Relationship marketing produces multiple opportunities and benefits that facilitate the creation, maintenance, and improvement of customer retention programs.</p> </abstract>ARTICLEtrue Determinants of Health Care Expenditure in Egypt<abstract> <title style='display:none'>Abstract</title> <p>Health care sector is one of the most important sectors that affect the economies of all countries. On the one hand, it affects the productivity of labor force, on the other hand, it affects the spending of the households and the allocation of income among the various aspects of spending. In addition, the case of Egypt is characterized by some peculiarity in terms of The large population and the existence of a development gap between the cities of the north and the cities of the south, and the volume of out of pocket expenditure on health care which exceeds its counterpart in most countries of the world. In addition, health care service providers in Egypt are represented in the public sector, the private sector and the cooperative or community sector, where the three sectors provide health care services with different quality and prices. Therefore, this study aimed to identify the determinants of health care expenditure in Egypt through an econometric model. The results showed that spending on health care in Egypt was affected by percapita GDP and population over 65 years old while the econometric model shows no significance for variables such as hospital beds and number of medical doctors.</p> </abstract>ARTICLEtrue Direct Investment, Foreign Certification and Firm Performance in Morocco: Evidence from the World Bank Enterprise Survey<abstract> <title style='display:none'>Abstract</title> <p>In an increasingly complex international environment, the expansion of global capital flows, particularly foreign direct investment (FDI),has become an important catalyst in developing countries, in part due to a large and significant integration into global value chains (GVCs). Theoretically, the presence of multinationals in the host country is supposed to increase productivity, employment, wages, know-how, and technology of domestic firms. However, so far, the results in the empirical literature have been unclear, mainly due to the limited reliable and detailed enterprise-level data. As a result, in this paper we attempt to examine whether there is a significant difference between multinationals (MNE) and domestic firms in Morocco on a set of economic performance outcomes. To do so, we used firm-level data obtained from the World Bank Enterprise Survey for the year 2019, using a quasi experimental technique called propensity score matching (PSM). The results reveal that the difference between foreign-owned and domestic matched firms leads to a decrease in labor productivity, higher employment and non significant impact on wages. In addition, our findings indicate that the use of foreign certification shows a positive impact on the demand of skilled labor than for foreign ownership indicator.</p> </abstract>ARTICLEtrue of Crises on Start-Up Management and Ways to Increase Business Resilience and Sustainable Development<abstract> <title style='display:none'>Abstract</title> <p>This paper aims to conduct an in-depth analysis of how recent crises have been experienced by Romanian start-ups from the perspective of their managers, through quantitative research. The authors also aimed to investigate the interest of entrepreneurs in sustainably developing their businesses and the actions they aim to take in this direction. Data were collected from a sample of 216 respondents, managers of start-ups operating in the Center and South-West Oltenia Regions. The results indicate that the COVID-19 health crisis and the international financial crisis, followed by the energy crisis, have had the greatest impact on the activity of start-ups and identify response measures that can be solutions to increase their resilience in times of crisis. The research can help managers of start-ups maintain business stability in complicated times and incorporate sustainability practices into their business strategy. Governmental, regional and local authorities, as well as entrepreneurship education providers, can also use the research results to initiate measures to support start-ups in their efforts to cope with current challenges and develop sustainably.</p> </abstract>ARTICLEtrue Ecosystems and the Catalytic Role of Universities<abstract> <title style='display:none'>Abstract</title> <p>As there is already a common understanding that economic development can be seen where entrepreneurial activity flourishes, governments became also interested to understand if entrepreneurial ecosystems can be built from scratch like an artificial ecosystem. Many of the local areas (cities, regions or small countries) that received an entrepreneurial label developed to this status mostly through a natural process. Silicon Valley is in this respect the well-known success story. Researchers started to get interest in conceptualizing entrepreneurial ecosystems in the last two decades. They were able to define and identify the key drivers for a successful entrepreneurial ecosystem making analogies with natural ecosystems. This paper aims to synthetize the most important findings in the research in this domain, summarizing the key factors needed to be in place in order for an ecosystem to be considered entrepreneurial with a significant economic, technological and societal impact. The models developed are useful for practitioners and policymakers. Central to such an ecosystem we consider to be higher education and research institutions, as they bring to the ecosystem the elements that are crucial for its success: talented and innovative people, innovations and research outcomes with high potential of commercialization, valuable networks.</p> </abstract>ARTICLEtrue of Online Forums on Customers’ Buying Decisions: A Machine Learning Approach<abstract> <title style='display:none'>Abstract</title> <p>Online forums are becoming increasingly important in influencing customers’ buying decision process, hence understanding customers’ likelihood to rely on online forums while making buying decisions is of major concern for marketers. The companies should also be aware of how reliance-likelihood differs with the introversion/extraversion nature of customers. Using factor analysis as data reduction technique and classification and regression tree as machine learning technique, the current study categorizes customers and builds decision rules based on their self-perception related to their inter-intra communication comfort level (introversion/extraversion level). Based on customers’ self-perception of their inter-intra communication comfort level, four groups were identified as: Extroverts, Introverts, Socially Active and Vacillators. Analysis of the data collected from 209 respondents revealed that being socially active is a common trait for both introverts and extroverts in being influenced by online forums while making buying decisions. The current study will be useful for companies in understanding the effect of the level of introversion-extraversion in making customers more likely to be influenced by online forums for making buying decisions and hence will help firms in formulating more effective strategies and better predictive models related to online forums.</p> </abstract>ARTICLEtrue the Impact of Crude Oil Prices and Stock Price Index on Indonesia’s Exchange Rates<abstract> <title style='display:none'>Abstract</title> <p>This paper employs various GARCH-type models and the daily data from 3 July 2006 to 30 June 2021 to examine the effect of crude oil prices and stock price index on exchange rates for Indonesia, the largest oil producer in Southeast Asia. Since the share markets and oil prices are very volatile, testing the stability of the parameters or system is desirable. We achieve this by using the Nyblom’s fluctuations test and account for the structural break associated with the fluctuations. Findings reveal that lower oil price return leads the Indonesian currency per US dollar to depreciate. In addition, we find that stock return has negative and significant relation with exchange rates. This lends support to the portfolio balance effect in which a decrease in stock prices leads to a depreciation of Indonesian Rupiah against the US dollar. Evidence from EGARCH model shows that shocks to the volatility of exchange rate have a symmetrical effect. Our results suggest that as lower oil prices and stock prices contributes to depreciation of Indonesia rupiah against USD, an appropriate monetary policy may require adjustment of interest rates to resist the exchange rate fluctuations without being detrimental to the banking system.</p> </abstract>ARTICLEtrue the Course of AI in Business Sustainability: A Bibliometric Analysis<abstract> <title style='display:none'>Abstract</title> <p>Artificial intelligence (AI) sparked the attention of both researchers and the business community worldwide and has become a buzzword. Similarly, (business) sustainability emerged as a prominent and pivotal concept. Given the rapid evolution of the technological advancement in AI and its potential impact(s), this paper aims to identify the ways in which AI crosses paths with business sustainability, to provide an overview of the topic and to uncover research trends using a bibliometric approach. In order to reach the research goal of the paper, we investigated the academic literature published and indexed in Scopus database using computer assisted quantitative techniques on bibliometric data and with the help of VOSviewer we visually emphasized the interconnections between fields and results. Ultimately, the present paper intends to contribute to a deeper understanding of the symbiotic relationship between AI and business sustainability, by providing insights that are purposed to enhance the academic discourse in a rapidly evolving domain.</p> </abstract>ARTICLEtrue Relevance and Workforce Preparedness: Student Perspectives on Practical Experiences in Urban Planning and Construction Courses<abstract> <title style='display:none'>Abstract</title> <p>This study conducted at Ovidius University of Constanta, Romania, examines the integration of practical experiences into urban planning and construction curricula, involving 318 students from Construction, Law, and Administrative Sciences faculties. The study stresses the significance of these experiences in preparing students for the workforce, while assessing their perspectives on the relevance of their courses to future careers, with a particular emphasis on the influence of internships and real project involvement. The findings suggest that students who engage in practical activities view their courses as more relevant to their career advancement. This pattern is consistent across an array of courses, with various statistical analyses revealing degrees of significance. The study underscores the need of aligning educational programmes with labour market standards and professional requirements, particularly within fields that emphasise practical competencies. It also highlights the essential roles of construction engineers and public administration professionals, emphasizing the importance of understanding practical and legal aspects in their education.</p> </abstract>ARTICLEtrue Literacy to Improve Sustainability: A Bibliometric Analysis<abstract> <title style='display:none'>Abstract</title> <p>The study of financial literacy and sustainability has attracted much interest recently and is expanding quickly. This paper offers a trustworthly, consistent, and current financial literacy and sustainability analysis following bibliometric analysis and systematic literature review. Concerning 127 documents published between 2008 and October 2022, we specifically examined the co-occurrence of author keywords, co-citation analysis of cited references, and subsequent in-depth analysis. Results show that the following topics have received the most attention in analyzing financial literacy and sustainability research: (1) financial inclusion; (2) financial behaviour; (3) financial systems; and (4) decision-making. The trick-down growth and development theory, the consumption function theory, the resource-based view theory, and the theory of entrepreneurship are the theoretical pillars supporting this study’s structure. Next, we create an integrative framework as the foundation for additional research. As a result, this review provides a thorough overview of financial literacy and sustainability research.</p> </abstract>ARTICLEtrue Empirical Study on the Needed Employability Skills in Post-Pandemic<abstract> <title style='display:none'>Abstract</title> <p>A problem of skill mismatch has long been a global issue. The same is true for an emerging market like Cambodia where a large number of youths enter the job market every year. This study aims to investigate the most important employability skills in post pandemic viewed by students, employees and employers. The study also explores the needed skills at private, public and non-profit sectors, and the preparation of students on those competencies for making a comparison and synthesis. To fulfil the earlier objectives, the study applies survey questionnaires and in-depth interviews with 109 participants and 6 interviewees respectively. The findings demonstrate that Being professionally ethical, Being committed to work, and Technology Use are the three main employability skills demanded in the market. However, specific institutions may prefer other skills according to the nature of their work. The study also demonstrates that students possess a few limitations, namely Adaptability to change, Communication, Commitment to work and Advanced digital skills. These weaknesses would be a key message to students and other stakeholders to reconceptualize their current practice to fulfil the gaps.</p> </abstract>ARTICLEtrue Effectiveness of Entrepreneurship Policies in Europe and the Influence of the Eurozone<abstract> <title style='display:none'>Abstract</title> <p>The promotion of entrepreneurship is a priority objective for the European Union. Each country develops the most appropriate instruments for its economic structure; however, its effects are different depending on the conditions of its environment. The objective of this work is to study whether there are significant differences among European countries depending on whether or not they belong to the Eurozone. A panel data regression model is used to assess the contribution of the different policies to the rate of entrepreneurial activity. The results show that the experts’ evaluations of the implemented policies are higher in the member states of the monetary union. Policies with a negative impact are recurring demands from employers (bureaucracy, tax barriers, improve physical infrastructure).</p> </abstract>ARTICLEtrue