rss_2.0Management of Organizations: Systematic Research FeedSciendo RSS Feed for Management of Organizations: Systematic Research of Organizations: Systematic Research Feed Theories’ Potential for Better Digital Service Customer Experience<abstract> <title style='display:none'>Abstract</title> <p>Digital service provision has undergone a period of considerable change because of the COVID-19 pandemic, and the challenges of delivering a positive customer experience through digital services are still relevant to this day. The bibliometric analysis carried out in the study showed that this has accelerated research on the modeling of customer experience in digital services, in which researchers are looking for new ways to overcome the challenges encountered. The analysis of the main research themes and seminal publications revealed through the bibliometric analysis concludes that contemporary management theories have the potential to contribute to addressing the emerging challenges in customer experience modeling in digital services.</p> </abstract>ARTICLEtrue Reduction: Analysis of Factors Affecting Poverty in Lithuania<abstract> <title style='display:none'>Abstract</title> <p>The purpose of this paper is to evaluate poverty reduction possibilities determining the effect of average wage and unemployment on poverty, identifying the factor that is a more important predictor of poverty in Lithuania. Based on scientific literature analysis, we identify the factors that determine the phenomenon under study. We perform a statistical analysis of the collected data in the period of 2008–2021 to identify trends and patterns in the factors under consideration. The ordinary least squares method allows to estimate the impact of the selected factors on poverty. The results show that unemployment has a statistically significant positive effect (based on the sign of the estimated parameter of the regression model) on poverty, while average wage has a statistically significant negative effect on poverty. Based on the obtained results, we present possible solutions to company managers on how they could contribute to reducing poverty in the country. We conclude that company managers could apply more sustainable development goals in their businesses, reduce gender inequality, increase wages, hire unskilled workers, and help them to improve. In this way, company managers could contribute to reducing poverty in the country.</p> </abstract>ARTICLEtrue Logotype Visual Attractiveness: Eye-Tracking-Based Model<abstract> <title style='display:none'>Abstract</title> <p>Country logotype is always considered as a visual part of country branding. This research addresses the country logotype elaboration problem while answering the question: how to attract consumer attention to a country logotype using different combinations of its elements. The aim of the article is to develop an eye-tracking based model of country logotype visual attractiveness. The paper presents experimental research using an eye-tracking system; visual attention to logotypes of European countries was assessed to determine the specific eye-catching elements of a logotype. The analysis revealed that in order to attract consumer visual attention, no visual association with a country is necessary; also, the logotype is preferred to be colorful, having high complexity, and shaped letters must be used. The analysis of the research results enabled elaborating a model of country logotype visual attractiveness, which might be used to facilitate the creation of country logotype.</p> </abstract>ARTICLEtrue Challenges and Possibilities for Digital Inclusion Increase in Lithuanian Public Libraries<abstract> <title style='display:none'>Abstract</title> <p>The aim of this paper is to examine the current state of digital inclusion activities in Lithuanian public libraries, to identify the major challenges that libraries face, and to forecast opportunities for digital inclusion growth. Theoretical conception of digital inclusion activities provided by public libraries is presented based on scientific literature findings. The empirical research findings - content analysis of public libraries textual and statistical activity reports - are also presented, revealing the situation of the implementation of digital inclusion activities in Lithuanian public libraries over the last five years and allowing to identify the main arising challenges and opportunities for digital inclusion increase.</p> </abstract>ARTICLEtrue Transition to IFRS 16 Affect Companies Financial Performance: The Case of Baltic Listed Companies<abstract> <title style='display:none'>Abstract</title> <p>The paper assesses the effect of transitioning to IFRS 16 on Baltic listed companies’ financial performance. The results revealed that 74.63% of sample companies were affected with an average 8.68% increase in total assets and 13.03% increase in total liabilities. Return on assets and assets turnover ratios of the affected companies decreased by an average of 8.33%, the quick ratio and current ratio decreased by 7.84%, while the debt-to-equity ratio increased by 28.63%. The sectors most heavily impacted by transitioning to IFRS 16 were communication services and basic materials sectors.</p> </abstract>ARTICLEtrue Communities of Practice as a Knowledge Sharing Tool: Recommendations for International Business<abstract> <title style='display:none'>Abstract</title> <p>Knowledge sharing is essential for a person to grow individually and professionally. In recent years, international businesses have tended to realize the importance of having a good knowledge management system in place. The COVID-19 pandemic, back in 2020 brought a shift to the way of how companies operate with the majority turning to remote work. As a result, companies needed to adapt their knowledge sharing strategies to more remote possibilities. To guarantee that the employees are sharing their knowledge and are able to learn from others, more businesses started to adopt innovative tools for knowledge sharing. One of such tools is virtual communities of practice that brings a chance for employees to have a collaborative tool where they are connected with likeminded people. The objective of this article is to provide recommendations for ensuring knowledge sharing through virtual communities in international business organizations. To achieve this objective, potential knowledge sharing practices in the context of international business are discussed. Additionally, an original research methodology based on virtual ethnography for identi fying knowledge sharing practices in an international business organization is presented, and the qualitative research findings are discussed and interpreted.</p> </abstract>ARTICLEtrue Motivational Factors of Necessity Entrepreneurship in Algeria<abstract> <title style='display:none'>Abstract</title> <p>This paper centres on the phenomenon of entrepreneurship emerging from necessity. Through the adoption of a dual methodological approach, the objective is to identify the motivating factors that determine the establishment of businesses driven by necessity in Algeria. The quantitative approach utilizes principal component analysis on a sample of 194 entrepreneurs, while the qualitative approach involves conducting semi-directive interviews with seven entrepreneurs from disadvantaged backgrounds. By employing these methods, the study aims to uncover the primary variables that influence the occurrence of necessity entrepreneurship in Algeria. The findings of this research shed light on the crucial internal and external factors that contribute to necessity entrepreneurship. Remarkably, these results challenge the prevailing dichotomous framework often utilized to differentiate between necessity entrepreneurship and opportunity entrepreneurship in research studies.</p> </abstract>ARTICLEtrue of Health Care Professionals’ Perspectives on Personalized Psychosocial Support Development in Routine Cancer Care<abstract> <title style='display:none'>Abstract</title> <p>The article assesses health care professionals’ perspectives on personalized psychosocial support (PPS) development in routine cancer care. Using the methodology of an explanatory longitudinal research design, the factors that condition the development of PPS in the organization are identified from a retrospective and prospective point of view. The results of the research support the evidence regarding the implementation of a person-centered approach in different cancer care settings around the globe and identifies the gaps in developing PPS in cancer care that may be applied to PPS development elsewhere in the country.</p> </abstract>ARTICLEtrue Strategic Thinking Omitted from Entrepreneurship Education in Higher Schools?<abstract> <title style='display:none'>Abstract</title> <p>It is considered that strategic thinking skills improve entrepreneurial competencies. In order to find out at what extent strategic thinking is integrated into entrepreneurship education, the comparative study of entrepreneurship master study programs was made.</p> </abstract>ARTICLEtrue Generations’ Expectations of Happiness at Work: The Case of Lithuania<abstract> <title style='display:none'>Abstract</title> <p>This article presents a study that aimes to determine which attributes of happiness at work are the most important for Generations X, Y and Z in Lithuania. The results of research disclosed the differences and similarities in prioritising the attributes of happiness at work of different generations.</p> </abstract>ARTICLEtrue Impact of Household Wealth and Other Factors on Retirement Saving Behaviour in an Ageing Society: The Case of Lithuania<abstract> <title style='display:none'>Abstract</title> <p>The main aim of the paper is to analyse the impact of household wealth (real estate, financial and other assets), income, age, education and gender on the saving for retirement behaviour of Lithuanian households. The wealth of households is one of the possible guarantees to ensure welfare in old age or another “force majeure” situation. Both non-financial and financial assets can be the saving instruments or factors influencing saving behaviour. The paper presents how much and what kind of assets Lithuanian households have accumulated and what level of income and financial ability to save they have. The research is based on the data from the Household Finance and Consumption Survey (HFCS). Data analysis reveals income and education is the most influential factors of retirement saving behaviour, households’ wealth has a positive and negative impact on retirement saving behaviour.</p> </abstract>ARTICLEtrue the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions<abstract> <title style='display:none'>Abstract</title> <p>Social media enables users to share their purchase experiences. Nevertheless, video content marketing tactics enable companies to influence the attitudes of online shoppers to increase their purchase intentions. The paper solves the research problem of using video content marketing to differentiate between brand and user-generated videos to increase positive customer purchasing intention in the case of Instagram. It aims to find the differences between brand and user-generated videos, which determine online shoppers’ positive purchase intention toward e-commerce on Instagram. Two online questionnaires were distributed to participants, and comparisons were made between related factors. The findings suggest that content marketing on Instagram is vital in driving consumer attitudes and purchase intentions. Consumers are not driven by a certain content marketing approach if the content is of a certain level of complexity. As a result, user-generated videos have become an essential Instagram strategy; brand videos, on the other hand, are less effective.</p> </abstract>ARTICLEtrue Fostering Citizens to Participate in Co-Creation Process for Public Service Quality<abstract> <title style='display:none'>Abstract</title> <p>The involvement of citizens in the co-creation of public services increases the satisfaction of service users with the quality of services. Therefore, it is relevant to accumulate and update knowledge about what premises and preconditions encourage the participation of members of society in co-creative processes. A systematic review of the scientific literature showed that factors such as trust, volunteering, innovation, and user satisfaction with services are the most important in the context of co-creation. Based on the research, it is concluded that co-creation processes would be more successful if citizens and other interested parties participate in decision-making process. This would help ensure the transparency, flexibility, reliability, and openness of decisions, improve the perceived quality of public services by users and achieve a more active interest of citizens in co-creation in general.</p> </abstract>ARTICLEtrue of Augmented Reality in Product Packaging: Challenges and Development Opportunities<abstract> <title style='display:none'>Abstract</title> <p>Augmented reality is considered to be one of the fastest growing and most promising trends in marketing. This paper analyses the use of augmented reality for advertising purposes by integrating augmented reality into product packaging. There are solutions for the application of augmented reality in product packaging around the world, but in Lithuania, the application of augmented reality in product packaging is still rare. Research problem is formulated as the question: what are the challenges and development opportunities for the application of augmented reality in product packaging? Expert opinion and the results of a customer survey, which show at which stages of the AIDA model using augmented reality in product packaging could be effective, are presented in this article.</p> </abstract>ARTICLEtrue Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products<abstract> <title style='display:none'>Abstract</title> <p>Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive customer purchase intentions toward green products. It covers the research problem of distinguishing the impact of strategic marketing decisions on increasing a customer’s favourable purchasing intentions toward green products. Data is collected for this purpose using the survey approach, which involves distributing a well-designed questionnaire to individuals. According to the findings of this study, there is a positive correlation between the variables of environmental awareness, environmental preferences, green brand image, and green product loyalty with customer purchase intentions. Nevertheless, environmental preferences and green brand image are significant in relation to customers’ intention to purchase green items.</p> </abstract>ARTICLEtrue and Cult Elements Integration in Marketing Activities Guide<abstract> <title style='display:none'>Abstract</title> <p>The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide presenting the integration possibilities of religion and cult elements into marketing has been developed. An analysis of the literature and research has revealed that the integration of most religious elements in marketing can help strengthen a brand’s position in the market, establish an emotional connection with consumers and consequently strengthen their loyalty.</p> </abstract>ARTICLEtrue of Labour as the Bedrock of a Productive Society: Perspectives from the Nigerian Experience<abstract> <title style='display:none'>Abstract</title> <p>The work that an individual engages in shapes and fulfils human dignity by providing for one’s need and that of his/her family as it allows an individual to contribute his/her own quota to the progress of a business venture, enterprise, or organization either personal or otherwise, and to appreciate the usefulness of such contributions. The respect for, protection of, and promotion of the dignity of the individual in the workplace should therefore be the ultimate aim that individual and organizations must strive for as this will help in creating Nigerian workplaces that are dignified, and when there are dignified workplaces, the society becomes more and more productive, as they continue to experience success, growth, progress, and development.</p> </abstract>ARTICLEtrue of Factors Determining the Level of Private Credit in European Union Countries<abstract> <title style='display:none'>Abstract</title> <p>This paper aims to evaluate the factors determining countries’ private credit level as well as to identify the differences of their effect during the periods when the levels of country private credit exceeded 100 percent of GDP or were below. The research methodology relies on two modifications of the multiple regression model with log differences of variables. Research results showed a negative impact of economic growth and a positive impact of consumer prices and housing prices on the level of private credit. It has also been found that in the first period when the level of private credit to GDP exceeds the 100 per cent threshold households tend to borrow more than in other periods. In the second model distinguishing between periods when the level of country’s private credit was below 100 per cent of GDP and when this level was reached or exceeded the research showed that the effects of economic growth do not differ between periods of high and low indebtedness, but the difference becomes apparent when assessing the impact of household income and expenditure, thus confirming the impact of the marginal financial depth.</p> </abstract>ARTICLEtrue Role of Organizational Virtuousness in Reinforcement Proactive Work Behavior<abstract> <title style='display:none'>Abstract</title> <p>The aim of the current research work is to define the role of organizational virtuousness, the independent variable, and its influence upon proactive work behaviors, the dependent variable. Various important measures have been considered to determine the research variables and are discussed in detail. In this study, a total of 354 individuals working in Karbala cement factory was considered among whom the questionnaire was distributed. In order to test the research hypotheses, general confirmatory loading (structural equation modeling), descriptive statistics, correlation analysis, simple regression analysis, and gradient multiple regression analyses were conducted. A number of conclusions was reached out of which the most important is the existence of a significant impact of organizational virtuousness on proactive behavior. The sub-hypotheses also confirmed the presence of a positive moral effect.</p> </abstract>ARTICLEtrue Seminal Works on Resource-Based View and Resource Dependence Theory: The Case of Entrepreneurial Research Organization<abstract> <title style='display:none'>Abstract</title> <p>A core idea to strategic management is resource management, differentiating between an inward resource perspective and an outward resource view. Historically, this was the front line in interpreting organizational resources for the formation and execution of strategy. However, this paper questions whether this dichotomy is still an appropriate approach to conceptualize resource management. By reviewing the seminal works that formed the resource-based view (RBV) and resource dependence theory (RDT), possibilities for cross-fertilization can be indicated. Specifically, this paper re-examines Edith Penrose’s pioneering work “The Theory of the Growth of the Firm” (1959) and Jeffrey Pfeffer and Gerald R. Salancik’s book “The External Control of Organizations” (1978) for complementarities. By integrating the ideas of resources as well as entrepreneurship and framing them within the context of entrepreneurial research organizations, a novel, yet analytical space for synthesis of RBV and RDT is presented.</p> </abstract>ARTICLEtrue